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Practical Loyalty - A blog

• • Survey Sanity
    

    When it comes to surveying customers and employees, there’s good news and bad news.

    The good news is, it’s easy and cheap. The bad news is, it’s easy and cheap.

  • Being The Nordstrom
    

    “We want to be The Nordstrom of our industry!”

    We have heard this claim made dozens of times over the years, from managers in many lines of business. It’s a fine ambition. But what does it mean?

  • Read more...

• Case Studies

  • Re-energizing Service
  • Branded Service Culture
  • Using Employee Engagement Data To Drive Business Results
  • The Mystery of the Missing Loyalty Effect

• Articles

  • Barbados Delegation Learns About Service, Seattle-style
  • US Cities Customer Service Rankings
  • The Brand-Service Connection
  • The Proper Feudal Spirit
  • Return on Service
  • What is Service Good For?